Advertising Information
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Publishing Schedule 2011
Download Editorial Calendar (pdf) ›
| Home Digest Deadlines |
Early Spring/ March 2011 |
Spring/ May 2011 |
Summer/ June 2011 |
Fall/
|
Winter 2011 |
| Editorial copy due |
Jan 14 | Feb 25 | April 8 | June 20 | Aug 26 |
| Ad Closing | Feb 3 | March 18 | April 29 | July 22 | Sept 16 |
| Agency Material Due |
Feb 24 | April 8 | May 20 | Aug 12 | Oct 7 |
| Distribution Date |
March 21 | May 2 | June 13 | Sept 6 | Oct 31 |
Circulation
Home Digest provides a guaranteed circulation of 700,000 copies
distributed by Canada Post to selected individual houses within
specific FSAs and lifestyle groupings. Household income groups
of $90,000 and higher are selected exclusively. The distribution
area covers most segments of the Greater Toronto Area between
Burlington in the west and Bowmanville in the east, and from the
Lakeshore north to Newmarket.
Mechanical Requirements
size • Width x Height (all sizes in inches)
Trim Size • 5-3/8 x 8-3/8
Type page • 4-1/2 x 7-5/8
Bleed page • 5-3/8 x 8-3/8 (*add 1/8" all around for bleed)
DPS bleed • 10-3/4 x 8-3/8 (*add 1/8" all around for bleed)
Two-thirds • 4-1/2 x 5-1/4
One-half horizontal • 4-1/2 x 3-3/4
One-half vertical • 2-3/16 x 7-5/8
One-third horizontal • 4-1/2 x 2-5/16
One-third vertical • 2-3/16 x 5-1/4
One-quarter vertical • 2-3/16 x 3-3/4
One-fifth strip horizontal • 1-1/4 x 5-3/8 (*add 1/8" sides & bottom for bleed)
Advertising Rates
Home Digest - Rate Card Number 20, effective October 18, 2010
Four-colour process. All rates in Canadian dollars.
All rates are per Insertion.
| D =130,000 | C = 260,000 | W = 310,000 | C/C/W = 700,000 |
| Ad Size | Issues | Durham | Central | West | City Wide |
| Full Page Ad | 1–2 X | $2,460. | $4,260. | $4,830. | $10,515. |
| 3–4 X | $2,325. | $4,060. | $4,740. | $9,995. | |
| 2/3 Page Ad | 1–2 X | $1,890. | $3,230. | $3,750. | $7,220. |
| 3–4 X | $1,700. | $3,050. | $3,600. | $7,000. | |
| 1/2 Page Ad | 1–2 X | $1,460. | $2,400. | $2,815. | $5,745. |
| 3–4 X | $1,350. | $2,275. | $2,660. | $5,594. | |
| 1/3 Page Ad | 1–2 X | $1,050. | $1,825. | $2,100. | $3,890. |
| 3–4 X | $900. | $1,700. | $1,965. | $3,750. | |
| 1/4 Page Ad | 1–2 X | $870. | $1,500. | $1,630. | $3,070. |
| 3–4 X | $760. | $1,350. | $1,500. | $2,950. | |
| 1/5 Strip Ad | 4 X only | $350. | $650. | $750. | $1,500. |
Covers
Inside Front, Inside Back and Outside Back covers available;
25% rate premium; full pages only.
Advertorial Pages
Will be charged 66% of the published 3-4x ad rate (minimum ½ page ad insertion required).
Special Positions
Guaranteed positions are non-cancelable and subject to availability. Cost is regular rate plus 20%. Full pages only.
Colour
Four-colour process is included in the standard page rate. Additional or matched colours extra; please contact the publisher for rates.
Agency Commission
Agency commission of 15% is paid to accredited advertising agencies.
Writer's guidelines
See our Awards...
Award of Excellence
Got an Idea?
Talk to our editor,
Bill Roebuck!
*Bleed ads: IMPORTANT: |
